As social media continues to dominate communications, you might be wondering: Is email marketing still effective? Short answer: Yes! Email marketing remains one of the most powerful communications tools for organizations. Whether you run a corporate business, a small startup, or a nonprofit, email provides a direct and cost-effective way to engage your audience, build … Continue reading Email Marketing: Why Your Organization Needs It
As more of our communication moves online and we rely on digital tools for collaboration, we must strike a respectful balance between working styles and communication preferences. Different generations may have varying ideas of what constitutes professional communication. While Gen Z might be comfortable using emojis and slang, baby boomers may prefer a more formal … Continue reading Digital Communication Etiquette: 5 Dos and Don’ts in the Workplace
For a non-profit, listening is just as important as spreading awareness. It’s crucial for understanding your supporters’ needs, building stronger relationships, and creating a greater impact. And while we can’t read minds, social media is the next best thing. It's like a superpower that lets you tune into your community's thoughts, feelings, and needs in … Continue reading Listening to Your Supporters: Harnessing Social Media Insights for Non-profits
Is your PR strategy falling flat? Even seasoned communication professionals can stumble, sending mixed messages or applying a one-size-fits-all approach across various platforms. Communication mishaps are surprisingly common and can wreak havoc on your brand's reputation, employee morale, and the bottom line. But don’t worry, there’s always a fix. Here we reveal the top 5 … Continue reading Avoid These 5 Common Communication Mistakes
For today’s businesses and nonprofit organizations, understanding Search Engine Optimization (SEO) and implementing it successfully is important for brand visibility. With strategic application, you can get your website to rank higher in online search results, as well as attract the right audience and drive meaningful results for your brand. But let’s be honest, people throw … Continue reading What is SEO and why is it important?
To get the most out of a text-generating AI program, such as ChatGPT, you need to write a good prompt. It’s not as intuitive as you might expect. Here are our top 5 tips, using a relevant example for PR professionals, on how to craft the best AI prompts to generate higher-quality text. Photo by … Continue reading How to write AI text prompts
Generative AI has taken the world by storm, proving itself to be a transformational, world-changing technology. Whether producing images, text, videos, or sound, artificial intelligence is now capable of quickly generating relatively high-quality content. So what’s the best way to use this technology—specifically in the world of communications and marketing—if at all? Short answer: it’s … Continue reading A quick AI guide for PR pros
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