As social media continues to dominate communications, you might be wondering: Is email marketing still effective? Short answer: Yes! Email marketing remains one of the most powerful communications tools for organizations. Whether you run a corporate business, a small startup, or a nonprofit, email provides a direct and cost-effective way to engage your audience, build … Continue reading Email Marketing: Why Your Organization Needs It
As more of our communication moves online and we rely on digital tools for collaboration, we must strike a respectful balance between working styles and communication preferences. Different generations may have varying ideas of what constitutes professional communication. While Gen Z might be comfortable using emojis and slang, baby boomers may prefer a more formal … Continue reading Digital Communication Etiquette: 5 Dos and Don’ts in the Workplace
For a non-profit, listening is just as important as spreading awareness. It’s crucial for understanding your supporters’ needs, building stronger relationships, and creating a greater impact. And while we can’t read minds, social media is the next best thing. It's like a superpower that lets you tune into your community's thoughts, feelings, and needs in … Continue reading Listening to Your Supporters: Harnessing Social Media Insights for Non-profits
Is your PR strategy falling flat? Even seasoned communication professionals can stumble, sending mixed messages or applying a one-size-fits-all approach across various platforms. Communication mishaps are surprisingly common and can wreak havoc on your brand's reputation, employee morale, and the bottom line. But don’t worry, there’s always a fix. Here we reveal the top 5 … Continue reading Avoid These 5 Common Communication Mistakes
One of the main goals when producing website content is to position your brand or organization as an authoritative and useful resource to your audience — a place they seek out for valuable information. And one of the best ways to provide that to your followers is with search-optimized evergreen content: high-quality, timeless and informative … Continue reading How to Create Evergreen Search-Optimized Content
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