Tag: content-marketing

Listening to Your Supporters: Harnessing Social Media Insights for Non-profits

Posted on by Erika Clugston

For a non-profit, listening is just as important as spreading awareness. It’s crucial for understanding your supporters’ needs, building stronger relationships, and creating a greater impact. And while we can’t read minds, social media is the next best thing. It's like a superpower that lets you tune into your community's thoughts, feelings, and needs in … Continue reading Listening to Your Supporters: Harnessing Social Media Insights for Non-profits →

How to Create Evergreen Search-Optimized Content

Posted on by Erika Clugston

One of the main goals when producing website content is to position your brand or organization as an authoritative and useful resource to your audience — a place they seek out for valuable information. And one of the best ways to provide that to your followers is with search-optimized evergreen content: high-quality, timeless and informative … Continue reading How to Create Evergreen Search-Optimized Content →