5 Steps to Audit Your External Communications

It often takes a new hire or consultant to realize it’s time to audit your external communications and convince your team it’s worth the effort.

This guide will help you audit your PR and marketing in 5 steps: gathering past communications, evaluating messages and branding, surveying the people behind the communications, creating or defining your communications strategy, and repeating in 6 months. These steps will strengthen your organization’s external communications, and verify your PR and marketing efforts support your business goals, making you even more valuable.

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