When resources are stretched thin and every moment counts, how can you improve your organization’s communications while saving time? From streamlining channels to leveraging the creative potential of generative AI, we’ve outlined seven effective ways to help you optimize your communication workflows while saving invaluable time and resources. Elevate your brand, engage stakeholders, and drive … Continue reading 7 Ways to Strengthen Communications and Save Time
As social media continues to dominate communications, you might be wondering: Is email marketing still effective? Short answer: Yes! Email marketing remains one of the most powerful communications tools for organizations. Whether you run a corporate business, a small startup, or a nonprofit, email provides a direct and cost-effective way to engage your audience, build … Continue reading Email Marketing: Why Your Organization Needs It
As more of our communication moves online and we rely on digital tools for collaboration, we must strike a respectful balance between working styles and communication preferences. Different generations may have varying ideas of what constitutes professional communication. While Gen Z might be comfortable using emojis and slang, baby boomers may prefer a more formal … Continue reading Digital Communication Etiquette: 5 Dos and Don’ts in the Workplace
For a non-profit, listening is just as important as spreading awareness. It’s crucial for understanding your supporters’ needs, building stronger relationships, and creating a greater impact. And while we can’t read minds, social media is the next best thing. It's like a superpower that lets you tune into your community's thoughts, feelings, and needs in … Continue reading Listening to Your Supporters: Harnessing Social Media Insights for Non-profits
Is your PR strategy falling flat? Even seasoned communication professionals can stumble, sending mixed messages or applying a one-size-fits-all approach across various platforms. Communication mishaps are surprisingly common and can wreak havoc on your brand's reputation, employee morale, and the bottom line. But don’t worry, there’s always a fix. Here we reveal the top 5 … Continue reading Avoid These 5 Common Communication Mistakes
One of the main goals when producing website content is to position your brand or organization as an authoritative and useful resource to your audience — a place they seek out for valuable information. And one of the best ways to provide that to your followers is with search-optimized evergreen content: high-quality, timeless and informative … Continue reading How to Create Evergreen Search-Optimized Content
Let’s be honest — there are a lot of bad newsletters out there. Your inbox is probably full of them, cluttering your email with boring subject lines that make you wonder why you even subscribed in the first place. How many do you even bother to open, much less read and learn from?Newsletters can be … Continue reading 10 Tips to Write Engaging Newsletters
So, you want to change the world? Maybe you have a great idea — a way to positively impact society — but do you know how to tell everyone about it? Publishing a research paper isn’t enough, you need to actively spread awareness and get your ideas heard. Barber Communications Director Corey Barber has 13+ … Continue reading How to Create an Advocacy Strategy
For today’s businesses and nonprofit organizations, understanding Search Engine Optimization (SEO) and implementing it successfully is important for brand visibility. With strategic application, you can get your website to rank higher in online search results, as well as attract the right audience and drive meaningful results for your brand. But let’s be honest, people throw … Continue reading What is SEO and why is it important?
Do you feel like you're running around like a chicken with your head cut off? You're not alone. We’re constantly checking our phones, email, social media and breaking news. Meetings, colleagues, and bosses who seem to think that every idea that pops into their heads is urgent interrupt our work. This isn’t just annoying; it’s … Continue reading The Art of Time Management and the Beauty of Breaks
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