Author: Erika Clugston

Erika is writer and editor based in Berlin. She worked as Editor at FUKT Magazine, Digital Editor at LOLA Magazine, and has contributed to publications such as Daddy Magazine, The Beam, and Next Generation Living. Erika has degrees in English and Fine Art from Southwestern University, and is originally from New Mexico, US. As a fine artist, she brings her eye for design to her communications projects.

How to write AI text prompts

Posted on by Erika Clugston

To get the most out of a text-generating AI program, such as ChatGPT, you need to write a good prompt. It’s not as intuitive as you might expect. Here are our top 5 tips, using a relevant example for PR professionals, on how to craft the best AI prompts to generate higher-quality text. Photo by … Continue reading How to write AI text prompts →

A quick AI guide for PR pros

Posted on by Erika Clugston

Generative AI has taken the world by storm, proving itself to be a transformational, world-changing technology. Whether producing images, text, videos, or sound, artificial intelligence is now capable of quickly generating relatively high-quality content.  So what’s the best way to use this technology—specifically in the world of communications and marketing—if at all? Short answer: it’s … Continue reading A quick AI guide for PR pros →

5 ways to boost your social media content this summer

Posted on by Erika Clugston

Noticing a lull in your summer social media schedule and not sure what to post? Summer is a great time to get a little bit playful and share personal stories, but don’t be afraid to reuse your evergreen content! Here are our top tips to keep your content engaging for your audience: Evergreen content Meet … Continue reading 5 ways to boost your social media content this summer →